Wауѕ to Mаrkеt Yоur Small Business on a Shoestring Budgеt

Mаnу ѕmаll business hаѕ bееn made lаrgе bу the right kind of аdvеrtiѕing.” But аdvеrtiѕing саn be expensive, and in a tight есоnоmу, many ѕmаll buѕinеѕѕеѕ сut thеir marketing budgеtѕ firѕt bесаuѕе оf cash flоw concerns.   Hоwеvеr, when times аrе tоugh, it’ѕ еvеn more important tо keep уоur business brand frоnt and сеntеr.  …

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The Components of the Marketing Mix

A business’s marketing strategy involves several substantial steps including market segmentation, selecting target markets, positioning your products, and developing the marketing mix. Is this short post, I will shed light on the marketing mix as an integral part of a business marketing strategy. The marketing mix is a marketing term used to describe the 4…

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Human Psychology of Marketing – Introduction

Human Psychology of Marketing – Introduction When I was in my third year of my Engineering program I was told that I had to take a Psychology class. I wondered why in heavens name does an Engineer need to take a Psychology class. What would I really learn in this class that will be useful…

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