Wауѕ to Mаrkеt Yоur Small Business on a Shoestring Budgеt

Mаnу ѕmаll business hаѕ bееn made lаrgе bу the right kind of аdvеrtiѕing.” But аdvеrtiѕing саn be expensive, and in a tight есоnоmу, many ѕmаll buѕinеѕѕеѕ сut thеir marketing budgеtѕ firѕt bесаuѕе оf cash flоw concerns.   Hоwеvеr, when times аrе tоugh, it’ѕ еvеn more important tо keep уоur business brand frоnt and сеntеr.  …

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Leadership and the Traits of Effective Leaders

  Management can be defined as the process of coordinating resources to achieve the organizational goals. Effective management entails four main functions which are planning, leading, organizing, and controlling. Managers are responsible for performing these functions and some other roles and duties that are necessary in order to coordinate the organization work. These roles or…

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The Components of the Marketing Mix

A business’s marketing strategy involves several substantial steps including market segmentation, selecting target markets, positioning your products, and developing the marketing mix. Is this short post, I will shed light on the marketing mix as an integral part of a business marketing strategy. The marketing mix is a marketing term used to describe the 4…

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The Use of Microsoft Excel in Performing Accounting Tasks and Functions

Microsoft Excel is an electronic spreadsheets program developed by Microsoft Corporation and can be used in performing many substantial calculation and charting tasks. Excel is not a pure accounting application as it can serve different purposes and can be used in many diverse professions. However, accountants intensively employ Excel to perform many important functions such…

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Title: Why Companies Need to Develop a Sound Business Model?

What is A Business Model? The business model is the method the company employs to design a manner or structure by which the company deliver value to its customers. Thus, the business model should reflect company’s assumption about customers’ needs and wants, and the management’s strategy. In simple words, the business model is developed to…

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Tiрѕ fоr Organizing Yоur Smаll Business Finances

Nоw iѕ thе реrfесt timе tо tаkе a ѕрring сlеаning аррrоасh to the business issues thаt оftеn gеt рut off. Hеrе аrе six wауѕ tо сlеаn uр уоur finаnсiаlѕ аnd get оrgаnizеd.   Sераrаtе Buѕinеѕѕ аnd Pеrѕоnаl Finаnсеѕ If уоu hаvеn’t dоnе so аlrеаdу, tаkе thе steps tо keep your personal finаnсеѕ аnd еxреnѕеѕ ѕераrаtе…

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SWOT Analysis Explained

One of the most fundamental functions of management is planning. Planning involves establishing a company’s goals and objectives, and identifying the best means to achieve them. Managers employ strategic planning to develop the company’s long-range strategic plans that outline its long-range goals. Strategic planning is a long, daunting process that tackles many areas of concerns…

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The Reasons why you must Always keep your Customers Satisfied

Customer satisfaction is an aim of any business enterprise and one of the core concepts of any winning marketing strategy.   Satisfying customers is a fundamental concern of business organizations in today’s competitive business environment.   Business companies invest a vast amount of resources trying to keep their customers satisfied, simply because they are utterly…

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The most popular accounting career opportunities in the current marketplace

Without any doubt, accounting is a noble course, all robust and ever relevant in every organization, including the non-profit making organizations. Indeed, every organization that wants healthy financial operation will ultimately seek the services of accountants in one way or the other. It is very obvious that there are many specialities in accounting beginning from…

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What accountants do?

Accountants are some of the commonly misunderstood professions in the world. There work is mostly noticeable on few occasions, such as when a person is filing their tax revenues. The accountants are some of the most important people that drive the success of a business. They are at the core of the company’s financial matters.…

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